Ken Garff pilot drives 52% higher EV lead conversion
A three-store pilot with one of America's largest dealer groups put real EV data on the vehicle detail page — and the results followed.
Ken Garff Automotive Group noticed EV shoppers asking nuanced questions about range, charging, and savings that their existing VDPs didn't answer. They partnered with Lyteflo to close the gap across three stores.
What the pilot measured
- 52% increase in electric VDP conversion.
- 6× higher likelihood to convert for shoppers who interacted with Lyteflo.
- 51% of all electric VDP leads engaged a Lyteflo tool.
Lyteflo helped us deliver a better experience to our EV shoppers and improve conversion both online and in-store.