Lyteflo drives 21% increase in lead conversion across 125 dealership test
A controlled A/B test measuring lead events, session engagement, and shopper return behavior showed an increase in key metrics when vehicle detail pages include Lyteflo.
Vehicle detail pages carrying Lyteflo beat the control group on every metric measured
The test
A randomized split across 125 dealership websites.
Roughly 40,000 unique shoppers were divided into two groups. One group saw Lyteflo's EV and PHEV merchandising tools on vehicle detail pages; the other did not. Assignment was randomized and the test ran for one week, with GA4 lead events and session engagement tracked across both groups.
+21%
lead events — click-to-calls, form submissions, and chat leads
+19%
session duration — 65 additional seconds per session
+15%
sessions per user
Why it works
The answer arrives at the moment the question does.
EV and PHEV shoppers ask different questions than gas shoppers, and they ask them on the vehicle detail page. Lyteflo answers them in place: monthly fuel and maintenance savings, local charger access, available federal, state, provincial and utility incentives, and EV specifications like range, charge times and battery size.
Shoppers who get those answers stay longer, come back more often, and convert more — which is what the three metrics above describe from three different angles.
Methodology
- 125 dealership websites.
- Approximately 40,000 unique users.
- Randomized assignment, one-week duration.
- GA4 lead events measured; engagement metrics tracked alongside.